PIVOT’s Informed Design process ensures the visual design of your brand is an accurate representation of what you stand for and resonates with your audience.
A brand is not a logo. Your brand exists beyond any visual or communication vehicle. It is both a tangible and emotional experience that encompasses a broader perception of your brand as a whole. A brand is what people think of you.
We leverage a user-centered approach to brand experience design that combines elements of design research, user experience (UX), customer experience (CX), and brand identity design all in one. Instead of jumping to assumptions about what a brand should be, we prioritize an understanding of real people and how they perceive you. This is the key to creating meaningful connections, cultivating trust and long-term customer relationships, and inspiring people who positively experience your Brand to tell their story to others.
Tactics & Outcomes
- Logo Design
- Identity Design
- Brand Guidelines
- Communication Design
- Brand Strategy
- Visual Assets
- Competitive Brand Analysis
- Brand Stakeholder Research