Design Evidence™
Design Evidence™ is the case we build.
All our research efforts in the Discovery Phase are synthesized into a highly visual document and knowledge transfer session we call Design Evidence™. As the culmination of our research, Design Evidence™ may include user personas, interview analyses, field research findings, themed user challenges and unmet needs, Worksession findings, high-value organizational opportunities, and recommendations for next steps. Design Evidence™ provides a roadmap to guide creative thinking and ideation in the successive Design Phase, and becomes a valuable asset for your organization to inform future initiatives and strategic planning.
